Customer Relationship Management
Customer Relationship Management (CRM) is more than ever a complex topic. Beyond basic statements of principles, what really matters is to build or enhance efficient and sustainable organizations at reasonable cost. While the channel dimension and always more "big data" seem unavoidable, CRM stays above all a matter of expertise and common sense because of its inherent complexity.
Our assignments cover many CRM challenges:
- Enhancement of management processes (Client acquisition, sale and client service, loyalty programs)
- Customer Segmentations (design, segmented offers, strategies to leverage customer value)
- Management of distribution networks (enhancement of portfolios and roles of advisers, enhancement of cross channel efficiency)
- Enhancement of Sales and Customer Relation Management operations (identification and implementation of operational efficiency levers)
Our analytic cross industry approach enables an integrated customized management of customer relationship.
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